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AmLactin Reveals Fresh, Modern Design

The modern design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors.

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By: Jamie Matusow

Editor-in-Chief

Starting this month, AmLactin is sporting a new look and the makeover also comes with a new family name: AmLactin® Alpha-Hydroxy Skin Care. The modern design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s success at helping skin retain its moisture.

“We have transformed the AmLactin packaging to convey a contemporary look and feel that appeals to women interested in beautifying their dry skin,” said Jim Hughes, vice president, marketing at Upsher-Smith Laboratories, Inc. “Our goal is to attract 21st century women seeking innovative skin care solutions while maintaining our scientific heritage as a serious, intense moisturizer.”

AmLactin Alpha-Hydroxy Skin Care includes AmLactin Moisturizing Body Lotion, AmLactin Ultra Hydrating Body Cream for severe dry skin and AmLactin Foot Cream. All three products contain alpha-hydroxy acid (AHA) moisturizers. AmLactin formulas also contain emollients and humectants that help retain the skin’s natural moisture and draw water to the skin. AmLactin Alpha-Hydroxy Skin Care transitions into stores this month. The line is available in a variety of sizes and formulas, including:

•AmLactin Moisturizing Body Lotion – an everyday body lotion for rough, dry skin. It is available in four sizes:7.9 ounce bottle with press-cap; 14.1 ounce bottle with pump; 17.6 ounce bonus bottle with pump (seasonal); 20 ounce bonus size only available at Costco.

•AmLactin Ultra Hydrating Body Cream (formerly AmLactin XL ) – specially formulated for severe, persistently dry skin areas that need extra attention and is available in a 4.9 ounce tube with a flip-top cap.

•AmLactin Foot Cream – a clinical-strength foot cream for rough, dry, and callused feet. It comes in a 3 ounce easy-to-carry, easy-to-store travel-size tube with a flip-top cap.

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